The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
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Featured Resources

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Homeschool Open House
Personal insights from 55 families worldwide about a real day of homeschooling. Includes homeschool illusions, family culture, learning and family style, parenting strategies, chores and organization, family management, personal empowerment, decision making, change flexibility, resources, and questions to consider before deciding to homeschool. A private tour of homeschooling homes and reflective thoughts from families. Also includes five year follow-ups from families in HOMESCHOOLING: A PATCH...
The Well-Trained Mind: A Guide to Classical Education at Home
This book will instruct you, step by step, on how to give your child an academically rigorous, comprehensive education from preschool through high school. Two veteran home educators outline the classical pattern of education—the trivium—which organizes learning around the maturing capacity of the child's mind: the elementary school "grammar stage," the middle school "logic stage," and the high school "rhetoric stage." Using the trivium as your model, you'll be able to instruct your child in all ...
Happy Phonics
Happy Phonics uses games to teach early reading skills. Simple yet entertaining and educational, these phonics games are printed on colorful, sturdy cardstock ready to cut out. Included is a mother-friendly guidebook which contains details on how to teach phonics and reading, how to pronounce and teach the phonics sounds, how to make your own simple beginning readers, and step-by-step teaching information for each phonics sound. Happy Phonics covers beginning to advanced phonics.
Great States Board Game
What is the capital of NJ? Where is the Football Hall of Fame? These are just a few of the hundreds of questions players are asked as they adventure around the USA discovering state attractions and landmarks, capitals, state abbreviations, state locations and more. In order to answer the questions on the cards, players must look closely at the colorful USA map game board, becoming familiar with the geography of the country. Players must hurry to find the answers as the mechanical timer ticks. Co...
Understanding Waldorf Education : Teaching from the Inside Out
Written by a teacher with more than 25 years of experience, this book offers a jargon-free view of Waldorf schools with their philosophy of the importance of a three-dimensional education. Through learning experiences that involve all of the senses, children use a variety of intelligences to develop thought, feeling, and intentional, purposeful activity. Whether you_re a Waldorf parent or teacher, or you just want to learn more about these innovative educational concepts, this book contains impo...